Hootsuite buys analytics firm Talkwalker as CEO foresees social media disruption
Discussion Questions
- How do you use social media to inform a purchase decision? Do you think your generation is unique?
- How might data play an even bigger role in influencing decisions?
- Are you concerned about your privacy?
- With the use of X on the decline, what opportunities do other social media companies have?
- How might Hootsuite reinvent social media with the influx of more sophisticated consumer data?
- How might the acquisition of Talkwalker by Hootsuite change how businesses use social tools?
- 99% of businesses are on social media. Who is doing it right? What brands do you enjoy on social media?
- Is predictability and modeling the next big advantage? Or have we been there done that?
- What does this do for jobs? Will we see greater employment or more automation?
- How would you model new products and solutions to Hootsuite clients based on this acquisition?